Resource Techniques

Web design jobs to be taken by Google!

Web designers have become slightly nervous over Google's swelling templates for Google Sites. They are very professional, clean and just slightly pretty which can easily be created by users using a simple step-by-step guide. Just have a gander at the screenshots below:

Although very pretty, these websites do not cater for the needs of an estate agent that is serious about their estate agent website. Firstly let's take the design. The designs above may be bright and colourful, but they may not necessarily be the right image for your brand. Matching your website design to your branding is very important as new customers that find you online will instantly judge your company on design of its website.

Have a look at the image below, or for greater detail, visit the Julian Reid website. The website is clean and gives off an image of professionalism with a hint of the types of properties that they cater for.

Secondly these templates do not support the types of functionality that every estate agent should demand to have on their website. Estate agents need the whole range of features that are all bedded into their website design. One clear favourite is enhanced Google maps. The image below shows all the properties from a search on Google Maps alongside various local amenities such as schools, doctors, dentists, transport, restaurants etc.

The next feature has become more than a prerequisite. High resolution pictures are easily accessible these days but the way estate agent websites display them can make it difficult for the user.

One way is to display all the high res photos in a pop-up. This directs the user's attention away from the website while modern pop-up blockers can confuse and block users from viewing the photographs.

Another way is to embed photos directly onto the website, which can make the photos grainy and small. Due to website size restrictions, this can impair the ability for users to fully view available photographs otherwise users will find themselves scrolling endlessly down the page.

Instead Resource Techniques uses the latest viewer technology that is used by large companies such as the BBC and Sony. When users click on a picture, they are presented with a 'viewer' with a high resolution photograph that overlaps the website. From here they can flick between photographs without being directed away from the website. All the user has to do is click away from the viewer or the 'x close' button and they return back to the property that they were originally inspecting.

The viewer can cater for more than just photographs. Estate agents are able to display floorplans, EPCs, HIPS, and print-friendly property particulars that are completely editable by the estate agent.

Resource Techniques is a web design company specialising in property websites for estate agents. Our services include web design, Search Engine Optimisation, software for estate agents and social networking consultations. For more information, call Resource Techniques on 0208 457 4777, visit our Twitter profile, Facebook Fan page or our contact us page.

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