Website design, SEO and other Estate Agent News
26
Jun
Ways commercial agents can drive traffic to their website
We often talk about your website as being at the centre of your
digital universe. In many organisations it actually sits at the
centre of their wider marketing activity. Each channel that orbits
your website has the capacity to drive traffic to your website.
With this in mind, it’s interesting to see how more and
more companies are beginning to use Facebook as a platform to
engage with clients and prospective employees. In past articles we
have seen how the likes of
CBRE, Jones Lang LaSalle, Knight Frank and Savills are using
the platform. So here are a few quick suggestions on how you could
use Facebook to drive traffic to your own website.
1. Link To Your Website
Its so obvious, but so many companies make the mistake of not
linking to their website. To be more specific, ensure that each and
every post that you make on your companies Facebook page, includes
a link back to your website.
2. Make Use Of The features
Facebook presents a great way to communicate a company personality.
This is something unique to you that cannot be duplicated by
competitors. Facebook allows you to post images, video, pictures
and engage you audience in an on-going dialogue.
It gives you the opportunity to make an emotional connection
with your audience in a way that is far more powerful than your
website can.
3. Use the Whole Canvas
Facebook’s new Timeline format gives you far more opportunity
to ‘visualise’ your message. It means that you need to
think in a much more visual way. Think how images can be used to
bring your text to life. Post employee images to put a face to your
opinions. Look at how you could present data in a more visual way
by using Infographics.
4. Try Using The Apps
Those of you using the new Facebook Timeline format will hopefully
noticed the squares to the right of your company name. These are
Apps that can be used to engage your audience by way of a call to
action. For example:
- Property Search
- Graduate and recruitment page
- A blog
- A sign up page to newsletter
- Schedule of future events
- Company photos
- Link to
YouTube and video content
Finally, measurement
Whatever marketing activity you carry out, measurement is vital to
judge how successful that activity has been and to identify areas
that could be improved. Facebook is no different and so it’s
important that you measure the amount of traffic that originates
from Facebook.
Philip Burrows, Marketing Consultant
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