Website design, SEO and other Estate Agent News
8
May
UK Estate Agents - Get ahead of the competition with the latest SEO
report
The annual UK Search Engine Marketing Benchmark Report has been
published by Econsultancy in association with Guava. Over 800 UK
companies took part and the results should make you consider what
other UK estate agents have planned for their website.
The key stats are:
- SEO (Search Engine optimisation) - 55% of businesses will
increase their SEO budget for the next 12 months.
- Paid Search - 45% will be increasing the amount they spend on
'sponsored links' to their website. 10% less than SEO.
- Online Advertising - 24% will increase their budget and 60%
will keep the same budget. This includes banners and advertisement
on other websites.
- SEO ROI (Return On Investment) - 48% reported that their ROI
had increased, whereas only 6% reported a decrease from SEO.
- Paid search ROI - 43% reported that their ROI was up and 15%
said that it decreased. 9% less ROI than using a more natural
SEO.
- Facebook - 65% of businesses reported using Facebook.
- Twitter - 49% reported using Twitter. A massive increase from
just 3% last year.
The results are clear. Irrelevant of the current economic
climate, companies are increasing their online Marketing budget and
finding a greater ROI from using SEO. Using social networking
websites and SEO, estate agents can improve the relationship with
their customers and also vastly improve sales for their property
website. Through SEO, UK estate agents can let the latest
generation of internet users easily find their property website and
show them that estate agents are embracing this culture change.
Estate Agents! Don't let your property website fall behind, give
Resource Techniques a call on (UK) 0208 457 4777 for a free
consultation on the
SEO of your website.
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