5
Jun
Top 5 SEO website design tips for estate agents
Estate agents that are purely concerned with website design will
fall at the first hurdle. Think of it this way, if no one is there
to see it, what's the point in having it? In website design, you
have to be passionate about the way it looks AND the way it
performs in search engines. This is known as Search Engine
Optimisation (SEO). Without it, only users that know your web
address will know where to go. Resource techniques has complied the
top 5 SEO tips for estate agents below.
1). Content is King
This is undeniable when talking about SEO. Google is looking for
relevant current content in the web sites that they index. This can
include text, images, videos, animations, applications, blogs,
social networking etc. Providing local or national property news is
ideal for estate agents. When writing content, think about the
wording as search engines scan for this.
2). Keywords
When scanning your website, Google will look for repeated
keywords. Website designers will thoroughly check the density of
keywords so that the website's SEO is optimised, but there is
debate on what percentage that keywords should be used. Ideally a
website design should be looking towards a 2% - 3% of repeated
keywords. For estate agents, 'Estate agents in' and the local area
is a particular favourite of the public as it follows a logical
thought process.
3). Meta Tags
This is an invisible code that is embedded within your website.
Meta tags are used by search engines to summarise the website.
There are two main Meta tags that play an important role in SEO;
description and keywords. The description Meta tag is a summary of
the main text and the keywords Meta tag are the keywords that
search engines at. Previously these have been abused by people
using black hat SEO techniques, so now endlessly repeating keywords
will flag your website as 'spam'.
4). Links
Simple rule for links: The more links you have pointing to your
website, the better for SEO. This indicates a sense of popularity
and is looked upon with great affection by search engines. The best
links are from websites that have similar content to your own i.e.
estate agents linking to other estate agents. Ideally you would
want links to the most relevant pages on your website and not all
to your homepage. One exception to this is having a website that is
considered to be 'bad' pointing to your website, will count against
your SEO.
5). Site Map
Search engines love an organised website design. A website that
has sporadic page placement and erratic links will make the user
experience very difficult and this will affect your SEO. The
simplest way for estate agents to erase this problem is to draw out
the website design and then draw lines between pages to show the
links. To optimise SEO, ensure that every page can link to every
other page.
For help or advice on optimising your site call Resource
Techniques 0208 457 4777
Or why not take advantage of our free web review
offer
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