Website design, SEO and other Estate Agent News
16
Jul
The golden Facebook ratio
After setting up your Facebook business
page, filled in your Estate Agent-related information, and
attracted fans, what activity can Estate Agents expect? Will the
page just sit there and collect digital dust bunnies or will be a
hive of activity.
As an Estate Agent with a Facebook business page, unless you are
offering something completely unique to the market or have created
a local community, you can expect growth and activity will take
some time.
But what about this golden ratio? Well the rule coined the
social behaviours rule by Jakob Nielsen states that fan
participation on social networks often follow a 90-9-1 rule.
In this rule 90% of your fans lurk, read and observe, but
don’t contribute, 9% of users contribute occasionally and
only 1% of users participate regularly.
Troy
Stanley, CTO of Resource Techniques comments, 'With that in
mind, Estate Agents need to think about the type of content, update
or posts that will compel any fan or visitor to post a
message.'
Back to Top