Website design, SEO and other Estate Agent News
6
Jul
The basic elements of Estate Agent web design
Estate Agent web design is unlike any other website you will
come across. They have no shopping carts or even a payment system,
but they have the ability to market their service in more diverse
and interesting ways than any other website.
Essentially there are a number of basic elements to an Estate
Agent's website, each one adding a different marketing dimension
whilst giving the overall user experience a significant boost.
Estate Agents missing any one of the follow list are putting
themselves at risk at not offering vendors the full range of
services that give the best user experience possible.
- Call to Action - Buyers and vendors should
come to your page and be hit by a web design ton of bricks. With a
stunning and professional website design they instantly recognise
the brand and then see that property search button that's screaming
to be pressed.
- Navigation - There are no two ways about it.
The navigation has to be clear and structured and not a maze of
links and obscure signposts.
- High resolution photos - High resolution
photos should be one of the fundamental basics when Estate Agents
are considering a new web design. Small and pixelated images help
no one.
- Branding - Your Estate Agent brand is
important to you and choosing a web design company that can create
a website which best represents you as a company.
- Enhanced mapping - For the majority of Estate
Agent websites, enhanced mapping is not a basic feature, but there
are no reasons why it shouldn't be. Enhanced mapping should be on
every Estate Agent website giving property searchers the
functionality that they deserve. Visit the Frost and Co website
property search feature.
- Email alerts - Property searchers are not free
to keep checking the Estate Agent website 100% the time. They love
the ability to not only choose the types of properties that are
suitable for them but also have them sent directly to their
inbox.
That's not even the complete list of basic elements that make up
an Estate Agent's website. Contact us for the complete list as well
as a free web review.
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