9
Dec
The History socialite - Google Tweaks: Part 2
Estate
Agents, last time we teased agents by not revealing two Google
updates that will directly affect the UK's search results. Luckily
we're not feeling so juvenile this time.
The first announcement was on Google's personalised search.
Previously Google held the individual website clicks, results and
pages visited of every Gmail member that was signed in at the time.
This design was meant to help Gmail users experience an even
greater search results and the data would be kept forever or until
the individual deletes it.
Now Google have decided to include everyone in their
personalised search which means that even if you are not signed
into Google, Google will keep up to 180 days of only what estate
agents click on in Google. Agents are not able to view the search
history but everyone is able to opt out of the service through some
very simple clicks.
Designed to increase the user experience of search results, but
a few privacy issues have been raised across the internet. Are they
allowed to hold this sort of data, even if it is for the benefit
for the user? The argument is there and cannot be ignored.
Would you like to opt out of Google's personalised results? Call
Resource Techniques for search engine website
guidance.
Next Google have struck a deal for real-time searches to be
shown in search results. The real time searches are placed on the
search results page within a small box. This box contained
real-time information from Twitter, Google news, Google blogs, new
website pages, updated website pages, FriendFeed, Jaiku, Identi.ca,
and TwitArmy updates. Facebook and MySpace updates possibly to
follow in the future.
The box will only appear if there is a spike in information and
if appeared, users have the option to pause the scrolling box just
in case it becomes distracting.
This real-time search results is the next step that Google has
been looking for. Social networking and information that is
upto-date is becoming increasingly in demand.
, CTO of Resource Techniques
comments, 'Estate agents that use social networking to comment or
update the latest property crisis may well find themselves on the
Google website, adding even greater traffic!'
Do you want to use social networking to boost traffic to your
estate agent website? Give Resource Techniques a call on
0208 457 4777!
Back to Top