Resource Techniques

The 7 types of modern communication for Estate Agents

Communication is the key to building relationships. Whether it is with family, business, or loved ones, we have a whole range of modern day tools that allows us to constantly stay in contact. Each medium or channel of communication can influence our relationships in different ways.

• Social Networking: Public message - This is an open message for the whole public to see. It can be in reply to a customer or to broadcast a massage and due to its nature, is not intimate, but is often one of the first steps of communication. If a customer contacts the Estate Agent or business openly via a public message, Estate Agents should try to reply in the same way. This shows the public that the Estate Agency is happy to communicate openly online.
• Social Networking: Private message - Estate Agents should only use this when replying to a customer who has sent them a private message in the first instance. Private messaging through social networking has the same intimacy as email, but is less formal. Estate Agents need to be careful when contacting members of the public through a private message as this will be easily flagged by spam by the receiver.
• Text message - We are all aware of the uses of text messaging. They are short and a good way to communicate short bits of information that can be received and replied at their own leisure. A recent statistic showed that 91% of Americans that have a mobile keep it within 3 feet of them at all times.
• E-mail - This is similar to private messaging through social networking, but is certainly more formal. They can be forwarded and sent to as many contacts that you wish. Many forget that e-mails take time to read and being direct and to the point will be gratefully received.
• Telephone - The telephone is even more personalised that the channels previously mentioned. The telephone instantly allows both parties to hear the tone and emotions and is arguably the most used communication tool with Estate Agents.
• Video conferencing - This gives greater information by the fact that both parties can see each other. Physical contact is missing but Estate Agents are still able to see body language and facial expressions. Used less often, but perfect for staff meetings in different geographical locations.
• Face to Face - The greatest type of communication face to face. The physical contact provides both parties with information that they wouldn't have previously known and let's people give a much better sense of each other.

Troy Stanley, CTO of Resource Techniques comments, 'I have embraced all lines of communication but nothing beats a face to face meeting.'

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