Website design, SEO and other Estate Agent News
25
Nov
Small Facebook fan page change
Estate Agents that have checked their
Facebook Fan page today may or may not have seen a tiny
change.
Before we continue remember that stats aren’t everything.
They do give you an indication of your progress and reach but do
not whittle away the hours worrying about the size of your Facebook
fans – this will increase over time.
Accessing your wall will reveal a small grey text with
‘Impressions’ and ‘Feedback’ located under
the picture or text of the last link that the Facebook page
shared.
Impressions - simply the number of times that the link you have
shared has appeared on your fan’s Newsfeed or the number of
times a Facebook user has seen it on your wall.
Feedback – the percentage of comments and likes per
impression.
Although this is not a big change, and has not promoted that
widely on social media, intertwine this with the number of fans and
it is still a useful tool to gauge the visibility, impact and
response of each Facebook post.
James Coyne - eMarketing and Social Media
Consultant
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