Website design, SEO and other Estate Agent News
23
Jun
Simple rules on how to brand an Estate Agent logo
The best Logos are universally known and with a little insight
they can separate Estate Agents from their competitors but getting
your Estate Agent logo wrong could cost you dearly.
To lend a helping hand, the Estate Agent design team
at Resource Techniques has compiled a list of simple rules when
considering designing an Estate Agent logo.
- 1. Research - To quote Antoine de
Saint-Exupery "A goal without a plan is just a wish" - Estate
Agents must write down exactly what they consider makes them unique
in their market and the various logos within their local
market.
- 2. Appealing - A logo should be balanced in
terms of weight, colours and size to make it as appealing as
possible.
- 3. First impressions last - Within 3 seconds
of seeing your logo on your Estate Agent website, you will be
judged on everything from the types of properties you have on your
portfolio to the type of biscuits you may or may not give out in
office.
- 4. Simples - Each logo comes with a brand
message and 'feeling' for the brand. Making your Estate Agent logo
simple, yet with intelligent undertones will make your logo more
than an 2D image.
- 5. Letter to the reader - If your logo
contains letters consider the font and style in which you present
these letters. Fonts like comic sans will make your Estate Agency
seem unprofessional.
- 6. Tattoo - A logo is similar to a tattoo.
Estate Agents must talk with design companies closely and not go
ahead unless they are completely sure on the final design. Unwanted
tattoos can now be removed using a laser but they leave a
scar.
Troy
Stanley, CTO of Resource Techniques comments on Estate Agent
logos, 'The first thing a property searcher or possible vendor sees
when they land on your Estate Agent website is
your logo. It clearly distinguishes who you are and the level of
service you provide within 3 seconds'.
Resource Techniques provides the highest quality of logos for
Estate Agents. Contact our sales team to see what is possible. -
Troy
Stanley.
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