15
Apr
Property on eBay
Singapore's largest property portal, propertyguru.com.sg, has
announced a partnership with eBay, which sees the launch of a new
property search service on eBay's Singapore website,
ebay.propertyguru.com.sg
The new eBay Singapore real estate service offers consumers the
ability to find and review available apartments/condo, landed house
and commercial property for rent and sale in Singapore and overseas
- with photos, videos and maps. It also gives users access to free
expert mortgage advice from accredited independent mortgage
consultants, as well as enabling them to find real estate agents by
property speciality and read property and investment research,
guides, articles and news.
In a press release from propertyguru.com.sg about the
partnership, Allis Ghim, Director at eBay said:
"This is great news for the Singapore real estate community. Our
partnership with PropertyGuru enables us to offer our users the
best experience by partnering with the experts in online real
estate, and offer a new content-rich real estate service. This
represents a great stride in eBay's strategy to provide the best
experience to our users".
eBay Singapore teaming up with propertyguru.com.sg is not the
only news from eBay about property listings of late.
In the UK, with nearly 20 million unique visitors each month,
ebay.co.uk is UK's the fourth largest website, it also lists
residential property, currently with more than 180,000 listings
from the UK and overseas are included in ebay.co.uk's residential
property category. Properties can be listed in the auction and "buy
it now" categories, or as a "classified ad only", which cannot be
bid on.
Worldwide, eBay has over 86 million users. So, what is the
online auctions giant doing globally with property listings, and
how does propertyguru.com.sg's partnership with eBay as well as the
new listings on ebay.co.uk compare to those on the equally popular
eBay domains in other countries?
The Australian domain ebay.com.au and its US counterpart
ebay.com also list properties in their real estate sections.
Sellers can list properties for auction, as "buy it now" items or
as classified ads.
At the moment, ebay.com.au has far fewer private real estate
listings than ebay.co.uk, with only 113 items in its real estate
category. ebay.com has attracted a few more sellers, with 2993
items in its real estate section.
Along with private property listings, ebay.com.au also has a
content distribution partnership with domain.com.au, Australia's
number two property portal. These listings are included in the
ebay.domain.com.au site, which is linked to from the ebay.com.au
front page.
ebay.co.uk charges GBP£35 per real estate listing, as
compared to a fee of AUD$49.95 on ebay.com.au. ebay.com offers
various types of listings for prices ranging from USD$35 to
USD$300.
Ireland's eBay domain, ebay.ie, recently created a partnership
with Ireland's top property portal, daft.ie. ebay.daft.ie is linked
to from the ebay.ie front page.
French eBay domain ebay.fr has 12 million registered users and
also links to a dedicated "no bids" classifieds listing real estate
search page (with 14 day free trials for advertisers). eBay immo,
as it's called, launched last October and is modelled on the
successful Italian eBay real estate website: eBay case. And over
132,000 properties listings are also available via a categories
search on the German ebay.de.
This is just a small sample of what is happening in the 39
markets eBay operates in, and partnering with portals is just one
way eBay is moving in on property listings.
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