Website design, SEO and other Estate Agent News
8
Dec
Properties on Google Maps - a little bit of history repeating?
After our recent article Google defies Rightmove throne; Rightmove shares
gutted, there has been much interest and feedback regarding the
likelihood of Google consuming the property portal market. Luckily
Google already hosts properties for two countries - Australia and
the U.S.
Google started listing properties on its Google Maps in
Australia back in July of this year. With exactly the same affect,
the main portal company realestate.com.au (REA group) had an
initial 7% drop in shares. Six months later, the REA group has not
only regained ground but the shares have increased 53% since the
drop.
Therefore on a purely historical sense, Rightmove is likely to
rebound from the primary shock and 'the end is nigh' predictions.
Estate Agents against property portals need not cry too much over
the possible survival of Rightmove, Google maps listing properties
can work towards an Estate Agent's advantage.
Estate Agents that have fantastic Search Engine Optimisation (SEO) and unbeatable
web design do not have to fear. Google is not a property portal and
it is going to stick at what it is good at - being a search engine.
Therefore this has to be viewed as an extra medium for potential
traffic. Users will click round the map till they find a property
that they have interest. From there, the user will be directed to
the agent's website.
Uh-oh - Bad news for Estate Agents that does not live up to
today's standards. Without design that has that 'WOW' factor,
functionality of property portals, and rich user-experience, you
can guarantee that the user will press the 'Back' button. Right now
a possible customer has just been lost within a few seconds of
accessing your website.
On the other hand, it is fantastic news for Estate Agents that
have a website that they are proud of. The extra avenue of traffic
means that Estate Agents with stunning web design will retain more
users than those that do not have that WOW factor.
Troy Stanley, CTO of Resource Techniques
comments, 'This change is truly exciting for estate agents that
taken the positive step towards improving their website from the
awkward designs of the 90s. If your website does not have that WOW
impact then it is certainly time for a redesign.'
Visit our portfolio page or call Resource Techniques on
0208 457 4777 to achieve the type of web design
that will keep old customers and capture new ones.
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