Website design, SEO and other Estate Agent News
4
Nov
New intelligence feature coming to analytics
Good news! Google has just announced
that it will be improving its Google analytics feature! Great news
for estate agents that use analytics to track the entry, movement
and trends on their estate agent website. Google claim that there
will be superior customization, a more powerful reporting facility,
and a new intelligence engine. The new intelligence engine means
that it will be able to help estate agents look deeper into their
website.
Currently Google Analytics lets estate agents:
- See how many visitors you've had
- How long visitors have been on your website
- The location of the visitor
- How the property searcher entered/found your site
- What they typed into a search engine to find you
- Popular properties that have been accessed.
Now this new intelligence engine will notice particular trends
or interesting data that might be useful for you and present them
in daily alerts or automatic alerts. The alerts can be setup to
make them alert you more or less often. Estate agents are also able
to create custom alerts that let agents be notified every time a
pre-defined event occurs.
Troy Stanley, CTO of Resource Techniques
comments, 'All of our customers are given access to a Google
Analytics account so that they can personally overview the data for
their estate agent website. This shifts power away from the web
developers into the hands of the estate agents themselves. Any
questions are answered in full by our friendly support staff.'
Did you enjoy this article? Try reading, 'DIY for estate agents: the search engine test'
or 'this will make you change the way you think about
website design'
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