Website design, SEO and other Estate Agent News
29
Jun
Is complexity ruining your Estate Agent website?
There are certain rules when it comes to creating web design,
and in all honesty, there are too many
Estate Agent websites that do not live up to these rules. They
are overly complex and do not have a clearly thought out process
for property searchers to follow.
The answer is to simplify and follow basic home page rules. With
these few changes, Estate Agents can see a massive change in not
only the way that people use their website but also the popularity
of your Estate Agent website.
- Loading... - Firstly ask yourself 'how fast
does my website load?' Internet users are increasingly impatient
and a website that takes too long to load will only make that Back
button irresistible to press.
- Logo visibility - Simple and effective logos
immediately establish the business before they have registered
anything else.
- Prominent property search - Let's make it easy
for property searchers to find the properties that they want with
the least clicks possible!
- Featured properties - Featured properties are
perfect to spark interest with vendors as well as buyers. The
promise of a featured property on a brand new website can be quite
alluring.
- Navigation - Many websites are stuffed with
too many navigation buttons to press. Stick to a primary navigation
that is clear, structured and intuitive.
Troy
Stanley, CTO of Resource Techniques comments, 'Is your website
not following one of these 5 basic rules? It's time you contacted
us.
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