How to get in Google’s good graces after the Panda update
In April, Google released its latest major algorithm change
called “the Panda update”. The update analysed the 46
billion pages Google currently have indexed to improve their search
results and bring you the best possible content.
So far Google has released 14 panda updates all of which are put
in place to attempt to refine Google’s search engine results
for the better.
What is Google Panda?
Google’s Panda updates are designed to target and penalise
websites with weak content and to reward websites with high quality
Get in Google’s good graces and avoid getting
1. Produce high quality unique content -
You should be uploading unique content to your website as much
as possible. The best way to do this is with a blog.
2. Become an authority –
In Google’s eyes, a website with authority is one with a
good amount of traffic, social likes and backlinks. Again the best
way to achieve this is by writing a blog.
3. Promote content over social media
Use your social platforms productively, aim to post articles and
comments at least once a day. This will show Google you are
actively engaging with your audience.
4. Improve Bounce Rates
Aim to keep people on your website for longer. Provide relevant
content and clear call-to-actions to help guide the user deeper
into your website.
5. Improve User Experience
Make your websites user-friendly by using clear navigation and
call-to-actions throughout your website. Here are some of the best
ways to the
improve user experience.
6. Focus on High Quality Backlinks, especially if you
only have low quality ones
7. Vary Anchor Text – 5-10 keywords and alternate
You may be focusing on one specific keyword (e.g.
websites for estate agents) but you still need to vary your
Anchor Text. Try to avoid putting Anchor Text on a single phrase
throughout your website. Vary this by linking words to relevant
8. Get rid of low quality pages –
Keeping your website up-to-date and fresh can be hard work but
is essential for SEO. The quality of your page will be measured on
several factors including the relevance of the content, the way
it’s been written and the quality of the backlinks to the
page. Be sure that any pages that contain keyword stuffing or
irrelevant content is removed.
9. Avoid duplicate content and scraped pages
Don’t copy content from other websites, make sure
everything on your website is written by you and not lifted from
any other website.
10. Avoid keyword stuffing –
Use a language that sounds natural, Google will penalise you for
writing content specifically for the search engine.
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