20
Jul
How to be found
With
Search Engine Optimisation being such a competitive market, it
is best for Estate Agents to try and get as much coverage over the
internet as possible. Getting your brand out across the internet
can seem like a tricky task but it is in fact starting to get a lot
easier and cheaper to do.
There are many ways to get your company name out on the web, you
can use video marketing with being able to post your videos onto
websites like YouTube, Social Networking which helps your website
get seen and followed using FaceBook and Twitter and Local Business
Results on Google which shows all the business's in your local area
on the Google Maps.
We are going to focus on Google's Local Business Results today
as it is a great tool for many reasons. It can enable you the
chance to show up high on Google, allows potential customers to
actually see where your offices are and also will draw traffic onto
your website.
The key aim with everything for SEO
for Estate Agents is generally to get to the top of the list
and it is no different with Google's local business results.
Estate Agents are starting to pay more attention to this now as
it has been known to generate more traffic then from the organic
search results.
So here are some tips on how to start working your way to the
top.
Keep in mind that at your request we at Resource Techniques will
submit your website for Google's Local Business results.
But here is what you can do to improve your rankings...
Optimize your website for your local area
This is pretty much SEO 101, adding keywords throughout your
website is crucial. Don't go overboard on this but casually drop in
a keyword here and there. Only use the areas you cover as an estate
agents, don't go for big cities like London as you have very little
chance of getting good results for those kind of keywords due to
your competitors having more established websites and are seen as
having a higher authority because of that. Instead go for more
specific areas as you are more likely to get a decent result from
them and they draw in just as much traffic.
Also it is important to have your address clearly listed on your
website.
Encourage Reviews
With Google Maps listings you have a chance to give the business
a review. Google loves to see good reviews here and will reward you
for it. In general if you look at the top of Google Maps results
you will see that the top business's will have a lot of reviews
showing us that it does help with rankings.
So encourage customers to post a review for you.
Use your video optimisation
Upload your location video to YouTube and link it back to your
Google Places account, this will draw both traffic and SEO juice to
your website. Here is an example of this that
Bonetts have done for their location area.
By Luke Stanley
SEO Consultants
Back to Top