How to SEO your Website!
There are many factors to consider when building a website, to
begin with you need to decide what you want the website to
Some people focus on the design and add the content later while
others build the website around the content. However you decide to
create your website you need to ensure you take your two primary
audiences into consideration, the users and the search engines.
Your priority should always be the users but do keep the search
engines in mind during the build.
Search Engine Optimisation is how you are going to draw in new
customers on an ongoing basis but without a smooth users experience
you are sure to lose all these new customers quickly.
Here are some simple tips to help you increase traffic to your
1. Specific Content
We may tell you to add keywords throughout your website but
these keywords are only useful if they are embedded within
meaningful, relevant content. The content needs to be specific to
the page, engaging, informative and clear, as Google loves content
written for the user.
2. Need for Speed
When you are having your website built ensure you talk to your
web designer about loading speed. Recently Google has made website
speed a key factor in their algorithm because users hate having to
wait around for websites to load.
You also will want to avoid using Flash on your website due to
the fact Flash will definitely slow down your website
3. Get involved with Social
Social media is a great way to stay and get in touch with
people. It is also equally important for SEO as Search Engines such
as Google now incorporate social signals into their algorithm. The
more achieve you are the higher your Google rankings will be.
4. Create a blog and USE IT!
You can use a blog to achieve many things and to improve
rankings is just the top of the iceberg. Search Engines love fresh,
original content and a blog will also allow you to add more
keywords to your website.
Keep in mind that a blog is only beneficial if you update it
frequently. Only posting once every other month won’t help
bring your website up the rankings.
5. Links to, from and within your website
Regularly checking your internal and external links can save you
losing rankings as well as helping boost them.
Regularly check and fix broken links, only link to relevant
places and avoid linking to low quality websites. If you stick by
this you will avoid dropping in rankings.
You need to remember that SEO is an ongoing process, not to
mention ever evolving so it is a good idea to keep up with the
latest SEO blogs. This way you will always stay ahead of the
By Luke Stanley
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