Website design, SEO and other Estate Agent News
29
Jun
How Estate Agents can succeed with E-marketing
E-mail is an unrated yet powerful marketing tool at an Estate
Agent's disposal. They give Estate Agents the ability to instantly
send a message directly to property searchers that are interested
in local properties. These content rich e-mails can then be read at
the recipient's leisure.
The E-marketing team at Resource Techniques have decided to
create a list of top 5 practices when trying to succeed in the
e-mail realm of e-marketing.
- Email Subject - Keep this clear and simple to
increase the amount of people that open the email and try to avoid
subject lines that could be identified as spam. E.G. 'Free' or
'£££'s'.
- Simplicity - Do not stuff and overcomplicate
your newsletter. Again keep it simple and have a clear 'call to
action' so that they click through to your Estate Agent
website
- Properties - Include featured properties or
'property of the week' to spark curiosity to see what other
properties there are in the Estate Agent portfolio.
- Subtly sell - Due to countless numbers of spam
emails and websites, people automatically switch off. Try to
provide information of value to the reader so that they click
through to your Estate Agent website.
- Proof read - Get someone who has a master of
the English language to proof read any newsletter that is sent out.
Remember that you are a business and mistakes can hurt.
Troy Stanley, CTO of Resource Techniques comments,
'My additional advice would be to send newsletters out on the
Tuesday or Wednesday. Studies show that this is when people are
more likely to read e-mails that are not for work purposes.
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