16
Jun
Google’s Caffeine kick for Estate Agent Websites
Last week Google
announced their new web indexing system
“Caffeine” had been completed, making
Search Engine Optimisation for Estate Agents
faster and more of a live obstacle than ever before. This new web
indexing provides 50% fresher results for searches than the old
Google index. Making it even more important for estate
agents to write articles for their news
feeds.
How Google’s index used to work was quite similar to the
index at the back of a book, they would scan through it and bring
back the results most relevant to the query.
So why has Google decided to create this new indexing system?
Well they have obviously noticed how the web has grown in this new
age and not just in size and number but the coming of real-time
updates, social networking, video, images, news feeds and live
blogs. It isn’t just that more is going into the web, the
quality of the web is dramatically improving making the average
webpage richer and more complex. Now people are expecting more from
search, they want everything faster and more
relevant and publishers expect to be found
instantly.
So this is Google’s solution... Caffeine.
The old index worked in layers some of which refreshed faster
than others and the layer would update every couple of weeks. They
would have to analyze the entire web which would obviously take a
while for a page to be found and made available to the user.
Caffeine allows Google to index web pages on a vast scale,
analyses the web in smaller portions and updates
the index on a constant basis. As new information
is uploaded or new webpage’s are added , Google can add them
straight into the index. Giving the user fresher information!
And due to Caffeine being able to work with such a huge scale it
can process hundreds of thousands of webpage’s every
second in parallel. If the new index was a pile of paper
it would grow three miles taller every second!
Caffeine adds hundreds of thousands of gigabytes of information
everyday and Caffeine alone takes up nearly 100 million gigabytes
of storage in one database. So to give you an idea of how much
information that really is you would need 625,000 of the largest
iPods to be able to store that information and if you stacked these
in a line they would stretch over 40 miles.
So there you have it, fresher, more relevant information given
to you faster with more of a comprehensive search across the
internet.
The changes of Google to the average users may not seem too
great, especially if they don’t use search engines frequently
but for Estate Agents that want their website to become
more visible at a faster rate Google has made that possible.
By Luke Stanley
SEO Consultant
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