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Google +1s have more of an impact on organic search rankings than
Studies have proven Google +1s are more search-friendly than
Facebook Likes meaning they have a larger impact on your rankings
The study analysed over 100 million ranking signal metrics to
discover the importance of Google +1s over other social
They also compared URLs rankings throughout competitive sectors,
comparing the amount of ‘+1s’ and ’Likes’
with each URLs popularity.
The findings based on ranking correlations showed that +1s were 28%
more effective than Facebook Likes.
The popularity of the websites within social campaigns seemed to
have a huge affect with Google rankings, with website ranking
position 2 and 3 having over 50% more Google +1s than all websites
ranking below them. And with website ranking position 1 having
double the amount that position 2 and 3 have, making it clear that
both brand popularity and Social media are now very important for
However this doesn’t mean you should drop Facebook for
Google+. The study showed that you are more likely to gain Facebook
Likes (obviously due to the popular of Facebook compared to Google+
in the UK) and the sheer quantity of the ‘Likes’ may
even outrank the Google +1s even if they do carry more weight.
In conclusion, the study found that Google +1’s are more
helpful when trying to gain higher rankings as Google +1s carry a
lot of weight within Google’s algorithm. Although with
Facebook Likes being easier to gain, both should be considered and
put in place as part of a blended natural search strategy.
By Luke Stanley
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