Website design, SEO and other Estate Agent News
14
Jun
Facial features of an Estate Agent website
Throughout the history
of the internet there have been many analogies of general web
design and Estate Agent websites. Even Resource Techniques compared
Estate Agent websites and website design to a
house.
The web design team at Resource Techniques now feel that the
time has come to present a different analogy for the modern online
Estate Agent.
- Eyes – Google analytics give Estate
Agents the power of sight through their website. Estate Agents can
see the types of keywords used in search engines, visits, page
views and much more.
- Ears – Ever wondered what it would be
like to listen to potential and existing customers without having
to talk to them? Through Email alerts, Estate Agents can listen to
the types of properties that property searchers are looking for.
This means that a picture can be built on each potential buyer,
without even having a conversation with them.
- Mouth – Got something to say? Estate
Agents can use social networking to not only promote properties but
also share local and national property related stories. Note:
Social networking is not just the mouth, but also the ears and the
brain as Estate Agents will need to communicate with other
users.
- Nose - Easily the hardest analogy to create.
Luckily for the public (and Estate Agents), officially websites do
not sniff, or even smell their customers. Instead websites can use
Search Engine Optimisation (SEO) and/or Pay-Per-Click (PPC) to move
their way towards the top of Google. In this way Estate Agent
websites can ‘sniff out’ new customers who use search
engines to search for Estate Agents in their local area.
- Face – Aesthetics on a website. A
professional and well presented website will encourage people to
stay and enquire further into your Estate Agent website.
Troy Stanley, CTO of Resource Techniques
comments, ‘There are many different aspects to an Estate
Agent’s website.
‘The 3 seconds to impress campaign highlighted the
importance of impressing potential buyers through the face of the
Estate Agent’s website. Estate Agents have 3 seconds to
impress once someone has access your website.
‘Estate Agents, ask yourself one simple question: Does
your website impress within 3 seconds?’ – Troy Stanley
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