Website design, SEO and other Estate Agent News
29
Mar
Facebook SEO for Estate Agents
Search Engine Optimisation (SEO) for has been a huge industry for a few
years now, but many Estate Agents do not realise the impact of the
SEO from their Facebook.
Facebook is huge, not only in the UK but worldwide. Facebook has
350 million users worldwide, approximately a third of that in
Europe and 23million users in the UK alone. With a population of 62
million, this means that just less than 2/5th's of population are
now on Facebook in the UK.
With this many people, Facebook now has to be taken seriously
for driving people (traffic) onto your website. Taking tiny steps
can ensure the Estate Agent Facebook fan page has the best possible
presence.
The Facebook search feature is not like Google, typing in
'Estate Agents in...' does not yield any results and Facebook users
are aware of this. Simple tip here, follow the word username and
'Use-(you)r-name' so that people typing in the name of your Estate
Agency will be able to find you.
Vanity URL
A vanity URL is a once only customisable URL or web address for
your fan page. This is available to Estate Agents with over 25 fans
by going to facbook.com/username. Resource Techniques has recently
selected our vanity URL as facebook.com/resourcetechniques.
Information dedication
Don't be shy. Fill in as much information as possible on from
who you are, to why you love being an Estate Agent. The more
information you fill in, the more information that is available for
Search Engines and potential customers to see.
Attract fans
The more fans your Estate Agent Facebook page has, the more
people you can promote to, the greater the fan page interaction,
more traffic being diverted onto you estate agency website while
(slightly) massaging the ego.
Estate Agent Website
Slightly simplified, but the more traffic and links that are
pointing to an Estate Agent's website or their Facebook page, the
better the Estate Agent's SEO ranking. Estate Agents need to make
sure that they clearly show links to their website and vice
versa.
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