10
Nov
Every Estate Agent has a unique stamp
The social media adventure is certainly an unusual one. Estate
Agents have a garden variety of “Experts” and
“gurus” telling them exactly how to be, act, post,
reply, watch, maintain, share and measure. They give you lists for
their ‘top 5’, ‘top 10’ or even their
ABC’s of social networking.
With such a wide variety of advice available, what exactly is
the best way for Estate Agents to use social media? Is it even
possible to follow every single ‘top 5’ or ‘the 5
C’s of social media?
The way I look at it is that is that an Estate Agent’s
online life is no different to their life in the real world. Let me
explain…
From the moment you are born your parents, relatives, peers,
associates, colleagues, and well, society in general will all give
their unique view on life. They will tell you how to live, whether
to eat certain things or not, their top 5 foods to help certain
aliments, how much you should exercise, how you should treat others
– I could go on forever.
As time marches on, Estate Agents themselves will decide on how
exactly to live their lives and how they conduct themselves in
business. Of course some advice will be taken on, whilst others
clearly discarded.
The point here is that Estate Agents will live their life and
conduct their business in a completely unique way. Of course there
will be industry norms and general practices that everyone will
follow but essentially everyone makes their unique stamp upon the
world.
It is therefore up to Estate Agents to take social media advice
with a pinch of salt. Not only are you unique, but your brand is
completely unique. This means that whilst some advice will work for
others, it is not certain that it will work for you.
Next time you are reading an advice list, consider the ways that
those actions will affect the way people see your brand and if
anything, whether it actually fits your brand image.
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