Website design, SEO and other Estate Agent News
1
Sep
Estate agents; you have 3 vital seconds
1.......... 2.......... 3..........
3 seconds on your website is all it takes for people to make a
judgement on all areas of your company. As soon as a web page loads
up, every aspect of your website is being judged against the
expectations of today's modern property searcher. With 72% of
customers seeing you first on the internet, estate agents cannot
afford to let this large percentage slip away so easily.
With this in mind, estate agents should be demanding 4 simple
things from their website designer:
1. A Page 1 Google listing
The latest research has shown that the public only pick websites
that are at the top of Google whereas a website that is listed on
page 5 will get no results. Estate agents must demand a continuing
Search Engine Optimisation (SEO) program that keeps pushing for
the top spots of Google, otherwise their website will be lost in
the abyss of the internet, like so many other static websites.
2. Affordable solution
Many website design companies will charge you in excess of
£5,000 just for a website and then leave the website to gather
digital dust. Estate agents must never let this happen. Websites do
not have to cost this much. Websites can cost as little as what you
pay for an advert in the local press, but it gives you a local
presence and is accessible 24 hours a day.
3. The latest technology
Website design companies for estate agents have to keep on top
of the latest developments. Estate agents want instant uploads of
new instructions to their own website and 3rd party websites. With
email alerts, customers know the latest properties as well as
enhanced mapping that shows local amenities. Estate agents must
demand that their website design company invests heavily in new
technologies to ensure that the latest features, design and images
are available to them.
4. Demand an industry specialist
Only industry specialists know the intricacies of a great estate
agent website. General website design companies will not have the
necessary experience, features or knowledge to expertly produce
websites that are above the benchmark.
Combining 3 seconds to impress and the four categories above,
your estate agent website will be one of the best estate agent
websites on the internet. Resource Techniques is an industry
specialist in
website design for estate agents. We will work closely with
estate agents to produce, maintain and enhance the best estate
agent websites on the internet. To have the best estate agent
website in your area call us on 0208 457 4777 or
contact
us.
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