31
Jul
Estate agent's social networking illusion
Estate agent or not, social networking illusions exists
throughout the business world. Many believe that social networking
will be the magic answer to the downturn in property sales. There
is no doubt that social networking is a chance for estate agent to
reach out to potential and existing customers, but there are some
illusions that need to be addressed.
Social networks are complicated and only a tech savvy
estate agent will be able to use them
Does using your printer or digital camera scare you? Luckily
social networks provide interfaces that cater for everyone. They
will take you through setting up your profile step by step and if
you still get stuck, try searching for your question online. Many
people will have already asked the question in mind and there are
many websites dedicated to effectively using social networking.
Don't be afraid, take the plunge.
Time suck
Just because the younger generation spends a lot of their spare
time online, estate agents don't have to. Remember that social
networking is a tool that estate agents can use, and like any tool,
the more effective you use it, the greater the rewards. Try
dedicating just 5 or 10 minutes a week to establishing connections
with potential property buyers.
Instant rewards
There's no doubt about it, reaching out to customers on a
personal level will take time. Once you have established an array
of rich media, information or regular updates, customers will
slowly filter through, but it isn't instantaneous. Many estate
agents have started a social networking profile but have given up
after awhile. Suspending social networking profiles can have a
negative effect on businesses as users will be put-off by irregular
or no activity.
It's all about you
Estate agents that constantly self promote on social networking
will only get so far. As mentioned above, try to establish personal
connections between people as this will provide quality contacts,
not quantity contacts. Talk to them about their situation, find out
what they like and any local developments or news that can help
them.
It's a waste of time
Establishing the benefits of social networking for estate agents
is imperative. Not being able to see the possibilities of the long
term benefits of social networking can hold some estate agents back
as it seems alien to them.
Check out this article to avoid
social networking burnout.
Estate agents, if you have any questions on social networking or
the benefits of social networking, contact Resource Techniques on
0208 457 4777 or email design@restech.co.uk
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