Website design, SEO and other Estate Agent News
4
Jan
Estate agents, is your online brand image fading fast?
Web sites are
regularly compared to houses, which is perfect when you're a
web designer specialising in websites for estate agents! Now
imagine you are trying to sell a house that hasn't been lived in or
touched for 50 years. The disrepair, vines and cobwebs will be
instantly recognisable and could easily put off anyone considering
living in it. Sadly the exact same process can happen to your
website but within a shorter space of time.
Try not to cry too much. Your neighbourhood friendly website
designer is here to help. So how do estate agents keep their online
brand image fresh?
Although websites do not grow vines or cobwebs, there are clear
indications that clearly show that the website has been left to
decay in the World Wide Web. Below are the top 5 ways Estate Agents
can easily keep their online brand image fresh without breaking a
sweat.
- Examine your keywords - Look back at previous
search terms on Google Analytics to show you the various terms
property searchers use to access your Estate Agent website.
Re-evaluating your keywords maximises traffic from changing
attitudes.
- Replace old text - Search engines love new
content. Checking your website's text and changing it will spark
search engine interest and cause them to scan your website more
often.
- Role-play - pretend that you are a first time
buyer or an elderly couple looking for a house to either buy or
rent in your area. Testing your own website design in this way
enables you to visualise the process that your buyers go
through.
- Fix broken links - Usability is only
noticeable when something goes wrong, but not when everything works
as it should. Make sure you pass on any broken links to your web
designer.
- Change the main image - Seasonal images only
work if the image fits the current season so a Christmas image will
only work at Christmas. A new image can give a breath of fresh air
to your website.
Troy
Stanley, CTO of Resource Techniques comments, 'Website designs
need to be kept fresh and up-to-date and a little spring cleaning
will make your website look as good as new. Contact your web design
team and I'm sure that they will be more than happy to help.'
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