Website design, SEO and other Estate Agent News
18
Jun
Estate agents, Generation Z are slowly growing up
Generation Z are the children of the
youngest baby boomers that are born between the mid 1990s and
through to the 2000s. They are the first generation to have had
access to the internet the whole of their lives and have been
defined by Marc Prensky as being "digital natives".
There have been a few predictions on how this generation will
turn out but the general views seem to be:
- They will be highly connected.
- They will be more liberal than previous generations.
- Equality will be commonplace.
- Their English will be sub-standard but will be versed in
internet slang such as 'lol' (Laugh Out Loud) which is an
expression of finding something humorous.
- They will be altruistic and will have a strong work ethic.
- Their internet usage will be higher than any other
generation.
How does this affect estate agents?
Even though these are generalisations, estate agents must
realise that this next generation will be growing up within the
next 10 to 20 years and will be considering buying their first
home. Even though it's not possible to accurately predict the
economic climate of the next 10 to 20 years, it is certain that
this generation will want a house that is 'green' and may even look
towards the use of renewable energy as a daily part of their
lives.
They will prefer to do business with companies that also have a
strong work ethic. Estate agents that are viewed as being aware of
their carbon footprint and are taking proactive steps towards
reducing it will be viewed favourably, whereas estate agents that
are viewed as having no corporate social responsibility will be
avoided like the plague.
Generation Z will be using the internet more than any other
generation. This means that it is vital that estate agents have an
online presence through search engine optimisation (SEO) and
contribute regularly to social networking. Generation Z will also
be using the internet for all their informational needs. Instead of
opening their yellow pages or walking into an estate agent on their
high street, they will more likely search for the contact details
and property of their local estate agent online. They will expect a
website that not only has the latest technology but will also have
a high usability and user experience.
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