Website design, SEO and other Estate Agent News
11
Jan
Estate Agent's websites and Google Maps - the facts
Estate Agents have had mixed
reactions over the announcement of Google providing listings on
Google Maps. Few have made a snap judgement without considering the
facts and you know what happens what you make assumptions;
'Assumptions make an...' Well, you know the rest.
The facts include:
- Property listings on Google maps is not going to be a property
portal, but a search engine.
- Google has already released this for the U.S. (.com) and
Australia (.au).
- Properties will link to the Estate Agents website or
property portal.
- Details will include, price, postcode, property type, local
transport, photos
- This service will be available to all Estate
Agents with Resource Techniques
Even though Rightmove's shares took a tumble, Google maps
will not be a property portal but a search engine for users because
the full details will only be available via the link provided. This
means that there will be an extra avenue of traffic to enter Estate
Agent websites, this extra medium, if properly optimised, can only
be beneficial for agents.
Users of the service will search the area that they are
interested in buying property in, turn on the 'real estate' option
and see the houses that are for sale in their desired area. Once
they have found a property of their choice, users will be given
more detailed information and a link to the corresponding
website.
Estate Agents that have websites with Resource Techniques will
have their properties and the corresponding links listed on 'Real
Estate' Google maps, as soon as it is released in the UK.
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