Resource Techniques

Estate Agents that schedule social media posts generate 3 times more leads

Estate Agents are starting to realise the importance of running a blog through their websites as it generates more leads and traffic from their online campaigns. If you already do this you will also be aware that promoting these blog posts through various social channels will draw in even more leads.

But is there a better, more effective way to promote your Estate Agency?

Auto-publishing isn’t new by any means but data showing that Estate Agents who use Social Media publishing tools to schedule their social posts had three times more leads than those who didn’t.

The study also showed that Estate Agencies that automatically published their blog posts to their social channels get 50% more leads.

Even though Auto-publishing has many benefits it’s not for everyone. If you consider auto-publishing content you have to consider a few factors:

• Ensure your blog titles and content is optimised for your chosen keywords
• Your article should provide social sharing buttons to give people the option to repost
• Choose relevant platforms that allow you to automatically schedule and publish blog posts
• Establish what times are best to publish on your social channels

With the final factor you will have to consider when your audience is likely to be online. By doing this you will ensure your content is being seen by as many people as possible which in turn will generate more leads.

By Luke Stanley
SEO Consultant

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