Resource Techniques

Estate Agents can't direct the wind, but you can adjust your social networking

Facebook and Twitter for Estate Agents is now standard practice for modern online strategy. Facebook now has over 23 Million users in the UK and Twitter has just surpassed 100 million users world-wide, with such high figures the public expectation for every business to use social networking has massively increased.

Whilst many Estate Agents have still not joined social networking to promote the quality of their services to the public online, it is the Estate Agents that watch for the latest craze, technology or social network that benefit most. With a keen ear to the ground these 'early adopters' are able to boost public relationships and establish themselves as an Estate Agent operating in a modern society.

This only works if Estate Agents have a genuine interest in customer engagement, and with Estate Agents dealing people almost every single minute or second of the day - it should easily be a breeze. All Estate Agents have to do is show that they have authentic concern with the people that they meet and the area in which they cover.

Why not try considering a new GPS mobile social network called Foursquare? Is it a valuable tool for modern Estate Agents and can it be used to promote the area you cover whilst establishing yourself as a local expert in the property market?

Troy Stanley, CTO of Resource techniques comments, 'Social networking websites are not just a benchmark for businesses, Estate Agents can be judged purely by not having an online presence.

'Many Estate Agents also do not realise the benefits of linking social networking to your Estate Agent website. Contact Resource Techniques for more information on how this can help.'

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