Website design, SEO and other Estate Agent News
5
May
Estate Agent websites - why they're different
Websites for Estate Agents are completely unlike
any other websites marketing products online. Any deviation from
the standard could mean that Estate Agents run the risk of forcing
a property searcher to move onto another Estate Agent website.
Many Estate Agents may wonder why exactly an Estate Agent
website is different to other website designs so the web design
team at Resource Techniques has compiled a list of Estate Agent
website necessities.
- Basket case - Every website that offers items
for sale will have a shopping cart so that items can be placed,
saved and then hopefully sold. Shockingly there are still websites
designed for Estate Agents with this feature.
- Picture perfect - Blurry, small and grainy
pictures are not part of web 2.0 (second generation of internet
websites). Estate Agents will find that high resolution photography
within a state of the art viewer will give them online marketing
the edge over their local competitors.
- Putting Estate Agents on the map - Many Estate
Agents will be surprised to find that Google Maps has only been
live for 5 year now. Now in 2010 Google Maps has revolutionised the
way people use maps. Even Estate Agents are now able to have an
interactive map displaying each of their properties, but things
have gone a step further, Estate Agents are now able to have
enhanced Google Maps which can place local amenities to give their
website that extra WOW factor.
- A room with a Street View - Although not loved
by all, Google Street View now covers 96% of the UK and lets Estate
Agent websites add that extra dimension to marketing their
properties online.
- Specialist bespoke website design - Only a
bespoke web designer for Estate Agents can offer
Estate Agent websites with inside industry
knowledge. E.G. Placement of bespoke property search button. Not
every web designer can offer bespoke Estate Agent websites with a
design fit for an Estate Agent.
- Standing out from the digital crowd - Nowadays
Estate Agent websites can’t be constructed without thinking
of Search Engine Optimisation or SEO and the phrase 'There's no point of having a
fantastic bespoke Estate Agent website if no one is able to see
it.'
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