28
May
Estate Agent website usability checklist – Top 10
Estate Agents can easily
overlook usability. Unless Estate Agents are tuned into the ins and
outs of website usability, they could let a major website mistake
push reach the final design.
To help Estate Agents the web design team have constructed the top 10
usability mistakes. This list can be used by any Estate Agent that
is considering or currently redesigning their Estate Agent
website.
1. Loading – There’s no denying
that a website that takes time to load is frustrating. As a user
it’s all too tempting to press that Back button and move onto
another website that will give you what you want.
2. Fonts – Simple rule here for Estate
Agents: make sure your fonts are clear and easy to read.
3. Access all areas - Make sure that you can
access all pages and that all the features are running.
4. Brand Awareness – Not a common
mistake, but your Estate Agent logo has to be prominently placed
within the website. This is so that there is no chance anyone could
mistake it as your Estate Agent website.
5. 3 seconds to impress - Estate Agents have
3
seconds 2 impress once a property searcher has opened their
website. Is your website impressive and easy to use in 3 seconds?
It should be.
6. Clear information - Does your Estate Agent
website have clear information such as area information and clear
contact details – it should.
7. Prominent property search The vast majority
of property searchers will go straight to property search once they
have accessed your Estate Agent website. Help them along a bit a
place a prominent property search button.
8. Navigation - As before, clear and concise
with a limited number of links as well as being easily
identifiable.
9. Content - Google loves content, probably
more than anything else in the world. Estate Agents should aim to
fill in as much information as possible in their area information
page whilst inserting. The same as above, the Estate Agent website
should have clear headers and the main copy has no errors as well
as being concise.
10. Style and colours - Not only should the
style and colours be consistent with the Estate Agent branding but
are not jarring the property searcher’s eye.
Troy Stanley, CTO of Resource
Techniques comments, ‘Following these simple points will
ensure that your Estate Agent website won’t have any major
mistakes.’
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