Website design, SEO and other Estate Agent News
14
Jan
Estate Agent social networking - 8 top tips
Estate agents know that social networking has
become an important part of communicating with buyers and sellers
online, but many do not realise that having a presence isn't
enough. Many Estate Agents ask 'What can I do to stand out from the
crowd?' Therefore Resource Techniques has constructed 8 top tips of
social networking development to help Estate Agents turn Facebook 'Friends' into Facebook 'Fanatics'.
- Set up your profile - Make it clear and
concise so that property searchers instantly recognise the
brand.
- Get to know your surroundings - Do your
research! See what other people around your area are talking
about.
- Respond to all communication - Ideally with
positive feedback, quickly responding to messages shows dedication
and reliability.
- Connect with people - Social networking is all
about making connections. Find out what interests people and find
common ground.
- Quantify your social networking - Quantifying
your social networking shows what progress you have made. One
example is bit.ly that not only changes long links into smaller
ones but it also counts the number of people that click on that
link.
- Join in the conversation - Do you know a piece
of information that would help someone else? Help them.
- Humanise the brand - let buyers and sellers
see the face behind the brand. It is a nice face, let them see
it!
- Do your best to build a community - Sharing
information, links and local news will attract others to join. The
more the merrier!
Only after actively seeking interaction and integration into the
social networking world, can Estate Agents truly use social
networking to help people find their dream property. Simply setting
up a social networking profile and waiting for customers to come to
you is no longer good enough.
Troy Stanley, CTO of Resource Techniques
comments, 'Action negates failure in the realm of social
networking. Only through action, and more importantly interaction,
can Estate Agents guarantee the success of their social networking
activities.'
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