Website design, SEO and other Estate Agent News
25
Jan
Drive business to your new website
If you’ve just launched your new website it’s
virtually invisible on the internet. In the first few weeks
it’s vital to get the word out about your website to enable
yourself to start ranking within the search engines.
These are some sure fire ways to increase visibility for a new
website:
Be creative with your keywords
Your content may be relevant to your estate agency brand but if
you don’t take advantage of keyword optimisation then your
content may not be able to reach the eyes of potential customers.
You should try and identify which keywords would work for your
business. This may be optimising for local areas or specific
services.
Link building through article marketing
Due to Google’s panda update many website owners had to
change their link building strategies to writing high quality
articles, instead of using online directories. This makes it harder
on those who want to use link building to drive traffic to their
website, but article marketing is still one of the most effective
ways to gain a name in around the web.
Email Marketing
This is a great way to get the message out to existing customers
and contacts. It can supplement your already growing number of
visitors and direct users exactly where you want them to go.
Include a contact us form on your website to begin creating a
contacts list.
Make sure your newsletter always includes your contact
information and social networking links.
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