Resource Techniques

Dos and Don’ts of Page Titles

The Page Title for any Estate Agency website is crucial as it will help users and search engines be able to determine what the webpage is all about. Page Titles can be a very sensitive area, it can determine whether the user will read the page (and potentially go onto a sale) and if the Search Engine will pick up on the relevant phrases you want to be optimising for.

Estate Agents, here are some tips on what your page title should be:

1. Be direct! -
   What is your web page about? Every page on your website will have an exact purpose. This may be an “Area Profile” page or a “About us” page but whatever it is describe it in a way that is clear for the user.
   If the page is too in-depth and you are considering having to put an “and” within the page title, you should probably add another page.
   If the page is centred on a “new sale advisor” the title should include that exact phrase and not a more generic key phrase like “new employee”.
2. Be gripping -
   On the Search Engine Results page there are only three pieces of text that appear, the page title, the description (this could be the meta description or may be some text from your website) and the page’s URL. Treat your page titles like the title in an article, try to make people want to click on them, make them compelling and interesting.
3. Be Unique -
   Every page title has to be unique across the entire Estate Agent website. This should be easy as if you follow the first rule (focusing on the topic of the page). Every page should be providing different information to the users.
   

What you shouldn’t do

1. Don’t drag on -
   Your page title should be short and sweet. Short and sweet will engage the users better then a long dull title. Anything more then 70 characters is a waste, if you can’t describe it in less then 70 character maybe you should consider breaking the page down into multiple pages.
   This is because Google will simply cut you off after 70 character on the Search Engine Results Page, anything else after 70 characters will simply be lost.
2. Don’t repeat yourself -
   Your web pages shouldn’t include titles that have multiple variations of the original keyword phrase. Try and be creative with your page titles don’t label everything the same.
3. Don’t use/include your company name for every single page title -
   Your website will most likely rank highly for this already and the fact that search engines give the words that appear at the start of the title the most weight, you may be wasting potential weight on phrases that will already be ranking well.
   If you are inclined to use your Estate Agency’s name within the titles, have your keyword phrase first followed by the company name.

By Luke Stanley
SEO Consultant

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