Resource Techniques

Don’t get lost in the social media jungle

Many Estate Agents are, at first anyways, resistant to social media. It is an alien communication device that has no real impact in the real world… or does it?

Not only Estate Agents, but there are other businesses out there that don’t have a seemingly infinite amount of resources and yet seem to have an incredible social media megaphone.

How do they do this?

Well there is no secret answer or formula to make hundreds of people turn around and go ‘let’s follow/fan this Estate Agent and while we’re at it, we’ll have a look at their Estate Agent website and pour over their fantastic portfolio.’

So how you may ask, did these Estate Agents get in this position?

It is a simple as these three things:

• Willingness to learn
• Combination of time and effort
• Passion for people

Without the willingness to learn, you will never take that leap into the unknown.

Without a combination of time and effort, you will never make social media a central part of your life.

Without passion for people, there is just no point in taking part in social media.

The best way to start social media is revert to a childlike state – keep your eyes and ears open and remember that with anything new, there is a learning curve involved.

James Coyne – eMarketing and Social Media Consultant

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