Website design, SEO and other Estate Agent News
3
Aug
Could SEO save your business?
Search
Engine Optimisation isn’t just about getting lots and
lots of traffic to your website. The idea behind SEO is that you
are getting good quality, relevant traffic to your website that
will turn visitors into customers.
Your website may be bringing in the traffic but not turning
those users into buyer. You may be wasting all your time and effort
by investing into the wrong advertising or optimisation for the
wrong keywords
Search Engine Optimisation will help solve all these
issues.
SEO will help improve an Estate Agent’s ranking within
Search Engines and having a high ranking in popular search engines
such as Google can make you see a lot more online business. The key
to the success of this isn’t just getting onto page 1 but to
perform well for the correct keywords. What I mean by
‘correct keyword’ if you are performing well for
“Property for Sale in Camden” and you don’t have
any properties in Camden you will lose a lot of potential customers
as people will lose their trust in your company if you aren’t
providing them with a correct information.
SEO will also help you develop your brand within the online
community. Users are provided with a much greater amount of choice
when shopping online, making branding ever more important. This is
because brand development can help you get your business noticed,
trusted and respected. This is so important with the internet, if
you aren’t seen as a reliable up to date company users will
go elsewhere for their business. A well branded website will make
your company stand out from its competitors. Also using social
networking sites like Facebook and Twitter will get your website
noticed and help build your relationship with your community.
When talking about Search Engine Optimisation, people will
immediately think about directing traffic to their website and not
even consider who actually is being directed to their website. This
is obviously the wrong way to go about SEO. Your website should
only be optimised for those Search Engines and visitors who are
going to benefit your business.
You have to also consider what the customers are looking for
when they arrive on your website. From Estate Agents your customers
will be immediately looking for the “Property Search”
tool. If you don’t make it easy for the user they will go
elsewhere.
By Luke Stanley
SEO Consultant
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