Website design, SEO and other Estate Agent News
11
Jan
Content, content, content
Google’s algorithm has always been a moving target. Two
significant updates occurred in 2011 which majorly affected the
rankings of many websites.
The first tweak to the algorithm was the “Panda
update”. Panda was put in place to penalise sites with poor
quality content. Google hasn’t keep it a secret that
“content
is king” for SEO, which many SEO’s took advantage
of although most of the content had very little use to the
user.
The rule of content is now to write unique, relevant and good
quality content.
Google's Matt Cutts, head of Google’s webspam team, said
that only around two percent of Search Engine Ranking Pages were
affected. The majority of those affected were simply due to
scraping content (copying content) from other pages.
The second algorithm update of 2011 targetted content farms and
pages with large amounts of advertisements compared to content.
This tactic is often connected with content scraping.
This would normally involve content being lifted from a website
and published on another, having ads stuffed in between the text.
The pages obviously won’t beat the original post in terms of
ranking but having these sorts of pages around the web isn’t
very helpful for the user.
To avoid being penalised, you simply have to focus on writing
good, unique content that will interest your visitors. If you do
this not only will you rank well but you will avoid being penalised
for any future algorithm changes.
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