23
Oct
Complete guide to creating an estate agent Facebook Fan page
This is a message to all estate agents that have not yet put
their businesses on Facebook: Your Time Is Up! Stop giving excuses,
now is the time to put your business on Facebook! Make contacts,
share interests and then direct them to your fantastic website
where they can view all your high resolution pictures, play with
enhanced Google mapping and receive email alerts of new properties
coming on the market. Yay!
The phrase 'You can lead a horse to water, but you can't make it
drink' comes to mind. Luckily this article is not designed to
convince agents that social networking is free advertising with
personal interaction between customers, but to instruct agents on
how to create their own Facebook business page. Here goes...
Firstly go to create a new Facebook page. Click on the drop
down box under 'Area' and chose the option 'Property'.
Next type in your estate agency name under the heading 'Name of
Property'. Ideally you want to put something along the lines of
'[Company name] - Estate Agent in [Local area]).
Next type in the words stated in the box. This is for security
check purposes to check that you are human. If you have trouble
reading the letters, click on 'try different words' to bring up two
different words for you to type in or 'an audio CAPTCHA' to hear
the words being said aloud.
Next tick the box next to 'I am authorised to create this Page'
and then type in your name in the electronic signature and click
'Create Page:
If you are not logged in, you will see this screen. From here
you can either pick 'I already have a Facebook account' or 'I do
not have a Facebook account'. From here, please sign in or follow
the steps to create a new account.
or
Once signed in, agents will see this screen:
It is the shell of your Business page or fan page. From here
agents will need to fill in their company details so that it is
accessible from your fans. Firstly click on the 'edit information'
link on the right hand side. This will allow agents to add in
information about their agency such as address, phone number,
opening hours, website, parking and description of public
transport.
Once this section has been completed, move your mouse over the
big grey question mark in the top left. A small link should appear
with the text 'change picture'. Once this link has been clicked, a
small drop down box will appear with 5 different options. Choose
the option 'Upload a picture'.
From here, a window will appear for you to upload a picture.
Ideally you will want to choose your company logo. Once uploaded,
the picture will appear instead of the grey question mark in the
top left hand corner. Next click on the box on the left which says
'write something about...' Here you need to need include certain
key words such as 'residential/letting' 'estate agent in' and the
areas that you cover, plus a short description of the company.
To complete the fan page, upload photos and discussions.
Discussions can include news articles and the latest property
developments in your area. Once this has been filled in, click on
'publish this Page' and your estate agent Fan page will be
accessible by everyone on Facebook.
From here, it is up to you to keep the page updated. See the
screenshot below gauge the variety of postings and articles that
fans love to read.
If you have any questions regarding setting up a Facebook page,
please contact us via our Facebook Fan Page or call us on 0208 457
4777.
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