24
Jan
Commercial Agents! Website tips for 2012
Any old website is not enough in todays media rich, wired and
socially connected business world. Even in the traditional,
conservative and oh-so conventional world of the commercial agent
and chartered surveyor
Tired, unfashionable, out-dated, slow and poorly designed
websites will do your business a disservice. More importantly they
will communicate the very same about your business to the wider
commercial property sector.
So what little tips for 2012 could rejuvenate your company’s
web presence, capture online attention and reduce your bounce
rate?
The Wonder Of HTML5
Lets get the techie one out of the way first. In web design,
HTML5 has been heralded as a game changer. Exciting as that may be
for us Nerds, “what has it got to do with us” I hear
you shout.
Well HTML5 can deliver a much more visually rich website, with
greater flexibility and functionality. It will enable the
entrepreneurial commercial agent to make better use of all the new
and wondrous multimedia tool that are now available. Giving you a
far more interactive website with things like dynamic message
posts, embedded video and drag-and-drop interfaces.
Lost you? Well get in contact and we’ll enlighten you
further.
Stand Out
When you look at as many commercial agents and chartered
surveyor websites as we do, you sometimes feel you’re getting
a hit of déjà vu. So many of you not only look the same,
but even talk the same.
In 2012, be bold; make your mark. Be brave enough to establish a
difference from all the other commercial agents in your market. You
are in the people business, so if you have a personality why not
reflect it in your website!
Move with the times
Commercial property clients are consumers too. They are moved by
good design; respond to colour and form; and engage with great
imagery in their private life. They don’t stop when they get
to work.
Make 2012 the year that you refresh your brand and move with the
times. Clients will perceive you as a commercial agent that it
current, dynamic and enthused.
Cut The Waffle
Get to the point with what you are saying on your website. We
consume copy differently on the web. We don’t read, we
scan.
Stop being so self absorbed gentleman (because its usually the
chaps). Look at your website from your clients perspective and
deliver them the type of experience that they want. Think about
what you say on your website.
Get Social
You can keep putting it off, you can keep saying that it’s
got nothing to do with commercial property; you can keep claiming
it’s a ‘youth thing’. Reality is social media is
hear, its not going away and its ideal for a knowledge and
relationship based industry like the commercial property
sector.
Social media is the number one activity on the web now, even
more popular than porn! And the fastest growing segment on Facebook
for the past couple of years has been 55-65 year olds.
So integrate your social media activity into your website, start
imparting some of that huge mine of knowledge and show what a
leading authority you are in your market place.
Philip Burrows, Marketing Consultant
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