Website design, SEO and other Estate Agent News
9
Nov
BridgeURL: Sharing multiple links
Estate Agents that have embraced the new religion that is social
media will know about URL shorteners. If not, read our article on
tiny urls and tiny url checkers.
Just to review, it is important for three simple reasons:
- Record – Record every single click
meaning that Estate Agents can quantify their actions.
- Minimise – Shorten those pesky long URLS
into Twitter’s 140 character limit.
- Redirect – Taking the enormous amount of
traffic that lingers on social networks and transfer that onto your
Estate Agent website.
Bit.ly is one of the most popular link shortening services due
to its speed and functionality, but a new service could soon be
steaming into the lead.
BridgeURL.com shortens
your long URLS, but with one difference – it can shorten
multiple links into a slideshow so that Estate Agents can flick
between each link at a touch of a button.
There are two downsides to this. Firstly the slideshow uses a
design technique called IFrames which means that some websites have
blocked this function. Whilst testing I found that neither Facebook
nor Twitter was able to display the links, but the good news is
that all websites designed by Resource Techniques work perfectly.
Huzzah!
Secondly BridgeURL.com do not currently keep a record of clicks.
This is unfortunate but there is way around this – once
Estate Agents have link from BridgeURL, all they need to do is
simply then paste this into bit.ly then check bit.ly for the number
of clicks. Easy!
So how Estate Agents use this?
One of the ways smacking me square in the face is for Estate
Agents to display something similar like the ‘Top 5
properties’, ‘Our most prestigious properties’ or
something to that effect. By posting the BridgeURL.com link into
bit.ly and then their social networks, allowing users to view
multiple pages on their Estate Agent website whilst the Estate
Agent sits back and counts the clicks.
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