Resource Techniques

5 great ways to encourage readers to return to your website

Last week we reviewed the reasons why people may not be coming back to your website. This week we are going to follow that article with ways to attract readers to return time and time again.
Bringing people back to an estate agency website can be difficult and just adding your new property stock won’t be enough.
What can you do to encourage readers to make a return visit to your site?

Here are five great tips to attract readers to your website:

1. Add a blog/news feature
A blog is a great tool to have on your website. Writing blog articles is the best way to communicate and teach your audience. Adding articles to your blog on a regular basis gives readers a reason to come back to your website.
Promoting these articles by sending out newsletters and posting on social networking sites will further encourage users to return to your website.

2. Redesign your website
If your website is difficult to navigate and read, you should really consider redesigning your website. Your website needs to be clear with simple navigation helping your visitors to easily find the information they are looking for.
If you are unsure if your website has clear well structured navigation, why not get a free website review to find out how your website is performing. Click here for your free web review!

3. Add calls-to-action to your website
When a user visits your website they are looking for you to direct them with clear call-to-actions. The most prominent call-to-action on your homepage should be the property search function, yet other call-to-actions such as ‘Check out our latest news’ and ‘Sign up to our newsletter’ can be included to allow users to engage with you.

4. Use Social Media
Twitter, Facebook, Google + and YouTube aren’t just the latest fads, they are great tools to promote your brand and draw in new business.
They may take time to manage but they allow you to engage with your potential customers, generate useful feedback and promote brand recognition.

5. Rewrite your website
The content on your website needs to be informative and interesting, allowing the user to learn about your business and industry.
It also gives you an opportunity to add searchable keywords to your website, which will increase your search engine traffic.

These 5 tips will help you engage with your visitors and encourage them to return to your website again and again to ensure maximum exposure of your property portfolio.

By Luke Stanley
SEO Consultant

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