11
Jan
5 cool stats about Smartphones: Is the smartphone really taking
over?
Over the last four years (since the first iPhone hit the market)
we have seen the life changing impact that mobiles have in our
everyday lives and even though everyone has witnessed this, many
estate agents still haven’t implemented mobile websites or
apps to their marketing strategies.
Here are 5 reasons why we believe the smartphone is taking
over:
1. Around 30% of adults in the UK now own a
Smartphone
The Smartphone market has rocketed over the last year rising by
67 percent since 2010. With these numbers only to increase in the
coming year, it is clear to see that optimising for mobile will be
a must for 2012.
2. Adults read more news on their mobile than
print
The average adult spends 65 minutes a day on their mobile device
and only 44 minutes with print media (26 minutes with newspapers
and 18 minutes with magazines).
3. Social media turning to mobile
Facebook has more than 350 million mobile users out of its 800
million members and is supposed to rise by 50% by the end of 2012.
Social media campaigns will need to be suitable for mobile devices.
When promoting properties or articles through social channels, you
will have to make sure these pages are optimised for mobile making
it easy for the user to access the data.
4. On average over 30% of traffic to your website is
from mobile
With such a huge percentage of traffic hitting your website from
mobile devices, having a user friendly mobile website is crucial.
Your standard website hasn’t been built to accommodate for
the needs of a mobile phone.
5. Smartphones are changing social habits and
etiquette
In a recent study 51% of adult smartphone users said they use
their phones while out socialising, 23% use their smartphone during
a meal with others, 81% said they have their mobile phone on all
the time and 22% use it in the bathroom.
These stats though slightly worrying show how often people use
the internet through their mobiles.
Many have said 2012 is going to be the year for mobile
marketing, without having a mobile friendly website you are in
danger of frustrating your audience and possibly losing out on
business.
By Luke Stanley
SEO Consultant
Back to Top