22
Feb
4 Ways to Use Google + To Improve SEO
It has recently become quite obvious that Estate Agents really
need to start embracing Google + if they are to run a successful
online campaign. If you are willing to put a little bit of effort
into your Google + profile, the payoff could be huge.
Here are 4 great techniques to boost your Google + profile and
improve your SEO. These few smart moves can send you straight to
the top:
1. Quality as well as quantity matter
To keep your page fresh, you need to update it at least every 3
days. People check these accounts all the time, so if you want
return visits and more interest you will have to update as much as
possible.
But don’t fill your page up with rubbish; the content
should be relevant and interesting. This will encourage people to
share it which should be one of the main reasons you set up a
Google + account in the first place.
To further push your content make your posts public, respond
when you receive comments and use your words wisely to grab the
user’s attention.
2. Be cliquey
Get into people’s circles. The best way to do this is by
pulling people into your own circles. This works the same way as it
does on Twitter (follow someone on Twitter in the hopes
they’ll return the favour).
Posting good articles covering a wide range of industry based
information will also lure people into your circles.
3. Engage
Just posting content isn’t enough, you must actively
engage with your audience. Respond to comments on your posts, ask
them questions, bring up things to discuss and pay attention to
who’s most responsive. Power users will always lead you to
new followers.
Also you should dish out the +1’s, these are the stamp of
approval on Google +. People respond better if you like what they
post. +1’s have been proven to give your SEO a boost.
4. Optimise your profile wisely
Keywords are a must to rank on Google, but not every part of
your profile carries as much weight as others. Focus on planting
the keywords in the ‘Introduction’,
‘Employment’, ‘Education’ and
‘Places’ fields.
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