Website design, SEO and other Estate Agent News
3 factors you haven’t thought of that affect your visibility
Within SEO there are thousands of factors that can affect how
and where you are going to rank within Google’s search
We all know how important content is and that sites with high
quality content will rank higher than those producing useless and
irrelevant content but here are some things you may not have
considered that can have a significant effect on your Google
Once upon a time Search Engines would locate trusted websites
that are relevant to the search term and rank them accordingly.
However due to the rapid growth of the Internet and the overload of
search competition, search engines now aim to provide users with
fresh relevant content above dated stale content.
If you have a well established and relevant website in general,
it may not be enough to keep up with the vicious competition. Try
to update your website on a regular basis by adding new articles to
help you achieve high rankings.
2) Social broadening
All the major search engines have confirmed that they collect
data from Social Networks and taking them into consideration in
their algorithms. Without having social networking accounts, in
time could have a negative effect on your current rankings.
Within the next few years things like sharing and retweet will
become a huge factor within SEO and may even become as important as
links are to your website.
3) User-friendly website
Back in the day SEO was all about focusing on the search engine.
Building a website and writing the content specifically for the
search engine would enable you to achieve high rankings.
However over the last few years Google has been pushing towards
accessibility and usability to ensure the users are getting the
best experience possible. Keep in mind your website should now be
focused on the user over the search engines. Provide good,
relevant, interesting content as well as clean, clear layouts with
practical call-to-actions to help guide the users around your
By Luke Stanley
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