Website design, SEO and other Estate Agent News
7
Dec
10 reasons to leave your website in 10 seconds
Estate Agents can have some of the
worst web designs on the internet. There’s no need to
point fingers, but we’ve all visited an Estate Agent’s
website that has such a bad website design that the back button is
the only option.
This web design woe does not have to be a
dirty stain on your website design, your Estate Agent website
could very easily be the
envy of your local competition.
By now you get the picture. It is of vital importance that you
do not have a single one of the following features placed within
your web design.
- Music – Forcing music on property
searchers is one of the quickest ways to get rid of visitors on
your Estate Agent website. Not all, but a lot of people search for
property at work, a quiet workspace within their home or they are
listening to their own choice of music.
- Popups – Popups have no place on an
Estate Agent’s website, even if they contain a feature such
as Google Maps. Think of it this way, would you allow something
onto your website that takes people away from your main website?
Keep the focus on your website and lower the chance of people
moving away from it.
- Introduction page – This is just an
extra click for the people that visit your website. A good homepage
will clearly show that you are an Estate Agent within seconds.
- Left aligned websites – OK this point
won’t FORCE people from your website per se but it is not the
modern trend and simply makes your website look out-dated.
- Tables - Similar to the point above, there are
still Estate Agents that allow web designers use this web design
technique to be the main tool in constructing their website. Any
website that is made completely from tables is very easy to
spot.
- Traffic jam – Not only does Google
include
website speed within their algorithm, but internet users are
one of the impatient people on the planet. Make them wait and
you’ll never see them again.
- Colour – Would you let your house or
your office use colours that are offensive to the eyes? Bad colour
choices can easily make your website lose professionalism and
respect from visitors.
- Tinie-tiny navigation – Not everyone has
sight of the eagle and accuracy of the woodpecker. Give your users
a chance and make sure your web design has easy to use
navigation.
- Properties not on your own domain name –
This is a personal pet hate of mine. If you do not have your
properties on your own domain name, the SEO benefit will go to the
other domain name else. You can usually notice this because a popup
appears with the third party’s domain name, which intertwines
with number 2 in this list.
- Cross checking browsers – Just because
your Estate Agent website looks good in one browsers, don’t
necessarily mean that it will work in other browsers. Take the
initiative and cross check browsers.
Are you worried about your website? Fill in our web review form
for a free web
review.
James Coyne – eMarketing and Social Media
Consultant
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