Website design, SEO and other Estate Agent News
Understanding search for Estate Agents (part 1)
A lot of you may think that a website is enough for your online
presence but these days it’s really not, in fact it is just
the first step towards your online campaign.
Having a website just isn’t enough anymore, you need to
get found through search which means you have to begin thinking
about how your customers are going to try and find you.
Why search matters
First we will start off by trying to get you to understand why
search matters to your customers and business. These stats should
help justify why your business needs search:
Search can be profitable:
- 14.6% - the sales return rate from SEO leads.
Outbound leads such as direct mail and print advertising only has a
1.7% sales return rate.
- Search is the number one driver of traffic to your website,
beating social media by more than 300% on
Search is worldwide:
- 92% of people on the internet use search
- 59% of people use search engines at least once
- 175 billion searches are conducted each month.
Google alone has 115 billion searches conducted a
Search is competitive:
- 75% of users will never go past page one of
- 53% of organic search clicks go to the top
What makes a good keyword for local search?
Now you understand the importance of search, you have to choose
the right keywords for you. Here you need to think about how your
customers will find you. Here are some tips for choosing the right
1. The length of your keywords should preferably be 3-5 words
2. Your local area information should be included; this may be
the city you cover or your office location.
3. You should state your relevant products or services. For
example this could be one of the following “estate
agents”, “letting agents”, “properties for
sale”, “commercial agents” or “chartered
4. Only use commonly used words and phrases, don’t get too
technical. Just think about what you would search for to find your
5. Think of the questions your customers will ask the search
engines, give them the answer.
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